VP of Advertising Operations at Mobclix in Palo Alto, CA
VP, Advertising Operations
This person will be responsible for strategic management of the processes, communications and team responsible for campaign management/optimization, overall yield optimization on the exchange with our demand partners and driving display strategy. The ideal candidate will understand what it takes to super serve clients while building the big picture.
Responsibilties include:
Key stakeholder in achieving display revenue goals through new and existing revenue channels.
Build and oversee ad operations and account services related to Mobclix exchange and managed services for our advertising partners. May include managing external resources and services, instituting new processes, products and tool sets.
Analyze and present trends, marketplace, new product offerings and revenue management in order to increase revenues. Drive recommendations for Mobclix strategy.
Guide and coordinate strategic supply growth efforts with Business Development team to ensure demand pipeline needs are met.
Business owner for display product development efforts. Includes defining requirements, providing use cases and analysis of revenue impact.
Requirements:
- At least 8 years experience in Ad Operations in operational and management roles.
- Strong service oriented attitude.
- Has hands-on experience with digital ad delivery platforms and strategic management of CPM, CPC and CPA campaigns.
- Experience with ad serving platforms such as DoubleClick DART, Atlas, 24/7 and online and/or mobile third-party rich media vendors such as Pointroll, Mediamind, Medialets, Crisp, Celtra.


